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昆明地产界无疑也是这样的一片丛林，外来地产商、土生地产商、联姻地产商，为了享用昆明房地产市场这份美食，不惜绞尽脑汁。 地处中国西南部的云贵川三省，虽然土壤相连，但人文风气却大相径庭，身处高原的云南人性格总是显得温吞吞的，远没有兄弟省份的那种火辣辣性格，这或多或少为外来地产商博弈昆明市场开放了先机。 据统计，自1984年昆明市房地产开发经营公司加入央企中房集团算起，时至今日，已先后有69家外来房企在昆明市场安营扎寨。这其中代表川渝地区的两家房企的故事值得我们一看。 1996年，在经过详细的市场调研和理性的分析后，四川新希望集团决定进入房地产领域。这一举动可以看成新希望的"新希望\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"，毕竟搞房地产是一个高利润行当，远比辛苦卖饲料来的轻松和高雅。 目前，新希望集团在房地产领域总共投资35亿元，在建面积达60万平方米。房地产与金融投资已成为新希望集团在新世纪腾飞的一对翅膀。 2003年，新希望集团依靠其强大的资源整合能力、资金优势、品牌价值，强势介入商贸物流领域，并在中国中、西部选择具有商业潜力的地区，投资建设\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"大商汇\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"商贸物流项目，拟发展成为中国商贸流通行业的航母，昆明入选其中。 新希望与昆明市政府签订协议，投资20亿元建设沟通中国腹地和东南亚商贸往来的昆明大商汇项目。昆明大商汇是以大型商贸市场为中心、以物流及物流配送为手段，集商贸物流、配套办公、民俗文化、展览展示、电子商务等诸多功能为一体的大规模、多主题、现代化的标志性建筑群。 新希望带着恢宏的理想，以绝对强者的姿态进入了昆明。 昆明大商汇项目规划用地818亩，建筑面积80万平方米。"大\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"确实够大，但最终因配套和管理上的滞后，让大商汇在实施多年后依然仅仅具备了商品批发市场的基本功能，远远没有表达出新希望\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"沟通中国腹地和东南亚商贸往来"的良好初衷。 本来，新希望带着资金来昆明搞开发，这多少也算为昆明造血的举动，我们不应该有过多的指责，但我们在此还是不得不表明一下我们的观点：我们的希望是和新希望一致的，我们甚至更希望\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"昆明大商汇\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"成为"大规模、多主题、现代化的标志性建筑群"。 是否是我们的期望值太高了，与目前大商汇所能够给到的相差太远？即便我们假以时日去等待，"昆明大商汇\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"也许还是"昆明大商汇\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"，而变不成"中国商贸流通行业的航母"。 兴许，大商汇是要用大智慧来构筑的，并不是摊个大饼那么简单的操作，即使摊大饼，也要了解当地的口味，符合当地的情况，这样才能够解决\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"众口难调\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"的问题。 这不禁让人感叹：卖饲料的新希望怎么就去做了房地产？饲料成就了新希望的过去，房地产会成就新希望的未来吗？ 丛林法则并不仅仅是以征服和吞噬为目的，其实在更多时候是以依存和互助为原则。云南志城房地产的蒲治全就深知其道，并照章奉行多年。 这家由30多人集资合办起来的民营企业能够发展到今天的规模，和蒲治全这个地道重庆人是分不开的，如果没有昆明贵人的相互相持，如果没有当初在昆明的闯荡，也许不会有蒲总，更不会有志城。 "渝商"蒲治全来昆完全是被逼无奈的选择。 1989年，练过跆拳道功夫的重庆小伙子蒲治全，因为对女朋友家提出结婚条件是"要一栋像样的砖房"的要求无能为力而倍感羞辱，到昆明只求赚回一栋砖房套媳妇。殊不知，只有初中文化，但性格耿直、精力旺盛的蒲治全在昆明却机缘巧合地结识了风驰广告老总李践，并从李践处借得2300元钱，开办了一家面厂。 后来，蒲治全和李践还共同办了一家跆拳道学校，蒲治全任董事长和总教练。1998年6月，蒲治全和北京的朋友在闲聊中发现了房地产投资的巨大商机。 半年后，仅有10万元本钱的蒲治全，凭借其个人信誉拉来一帮志同道合的人，筹资1100万元注册成立了云南志城房地产开发有限公司，大刀阔斧地盖起了"志城家园"。 由于"志城家园"楼盘周边聚集了云南大学、云南师范大学、云师大附中等学校，再加上"读师大附小，上学就在家门口"的口号铺天盖地地宣传推广，当时还未正式开盘的"志城家园"很快就被销售了一空，成为了当时楼市营销的典范。蒲治全也从此晋升为昆明房地产业的重量级人物。 我们不谈志城今日的辉煌，仅把蒲治全的成功当成个案来分析，便能够找到其特有的生存之道。 初看蒲治全的成功经历，就好像一个传奇的创富故事。但看清了其间的经历，才发现蒲治全的成功来的并不容易，他在自身完全处于弱势的时候，选择了一条堪称正确的道路，他懂得如何与强者为邻，并利用强者的势能来逐步强化自己，也知道如何将弱势汇聚成强势来与强者抗衡，这正是丛林生存法则中重要的环节——相依相存，合作共生。 昆明人似乎从不置疑"外来的和尚会念经"。但是，外来和尚真的比我们更会念经吗？他们会用怎样的方式念经，要念什么样的经，甚至用怎样的态度来念经也许才是至关重要的。毕竟我们不能够迷信"外来的和尚会念经"！ 昆明\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"土产\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"很善良！ 昆明本土房企这几年并没有少作为，昆明不仅有土生土长的优秀房企，还有知名的上市房企，但他们几乎被外来房企那些高昂的音响淹没了自己的声音，这也许和昆明人的性情多少有关，不太喜欢自吹自擂，也不习惯浓妆艳抹地包装自己，还硬铮铮地把老祖宗那句\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"酒香不怕巷子深\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"奉为经典，常挂嘴上。 在今天汹涌来昆的房企大军中，有的是实力雄厚的上市公司，有的是携外资来昆抢摊的洋公司，同时也有名不见经传的"迷你一族\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"，面对这些来自五湖四海、形形色色的海外军团、中央军团、华北军团、华东军团，以及和我们最亲密的西南军团时，昆明\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"土产\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"们会以怎样的姿态出现呢？ 顽强抵御？这似乎不是昆明\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"土产\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"们的性格，毕竟，昆明人的包容和温和是出了名的；坐以待毙？这也不可能是昆明“土产”们的选择，因为沉默就意味着死亡，就意味着"真金白银\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"的流失；最大的可能，咱们的"土产\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"们会选择和平共处，我唱罢来你登场，最好是咱们都有土地，就可以占山为王，各自为政，犯不着把你的楼盘和我的小区的路打通，咱们本不是一家人嘛；那些来晚的，我们还留着土地给你们的，因为我们支持政府的“不囤地”政策，就看你有没有实力去弄到土地了。 如果说昆明人不曾质疑"外来和尚"是错；反之，诋毁和过度质疑"外来和尚"也会犯错。如果来的是"玄奘"这样的高僧，他怎会不为昆明人造福呢？ 总之，在昆明求发展的各路开发商，在没有交出能够令你自己满意的房子前，就没有必要声音太大，也没有必要太过强势，更没有必要虚张声势了。只要把房子盖好了，就这么大个昆明城，光凭口碑宣传也能省下不少的费用。
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